About
Dockon*us is smart content curation and personalization platform where:- • Users can save and organize different types of content and collaborate with other people • Receive relevant content based upon their intention • Tries to resolve Inefficient, Scattered, Fragmented, Unorganized, Ineffective approach of content management to an Efficient, Focused, Integrated, Organized, Effective approach • The Visitor Intent Prediction Engine (VIPE), which analyzes past interactions of a user on the platform, recommends intended content on the platform Market Size and Growth Potential: India’s Internet Population: 143.2 Million Growth rate: More than 30% YoY. Expected to reach 330 Million by 2016 Digital Advertising in India FY 2013-2014 INR 2,938 Cr. Grew at 54%, 29% and 30% YoY in the last 3 years. Indian app market estimated to be around Rs 150-200Cr; could grow up to Rs 2,000Cr by 2016 Opportunity: Target: Focus on the Indian Market Demography: Casual users