Markets
About
Scribble is a slick designer notebook (paper) with advertisements. We believe that we can disrupt the ~$2 billion (and fast growing) paper notebook market in India via the following: a. Advertising: Notebooks have a huge potential to become an effective medium for advertising, which would help subsidise them and help improve margins. b. Design: We hope to transform the notebook via Design (better cover designs, product experience and innovation) c. Brand: >70% of notebook market in India is unorganised and hence lacks potent brands, we hope to build a strong Scribble brand