Rooja

Rooja.com is a flash sales website bringing Modern, Fun, Urban-inspired and Design centric products from independent brands and designers across the globe and in India. We are across categories in fashion, accessories, furniture and home products. Rooja is essentially product driven and we strive to find products which have a unique story behind them, stand out and are not easily found in online or offline retail. We are targeting 22- 35 years old Men and Women who are not looking to buy utility products from Flipkart or hunting for a deal. These are people who are looking for ideas on how to look different, have an evolving taste in fashion and lifestyle and need a website that deeply curates merchandise specific to their taste.