About
With over 1 million loyal and engaged readers per month, POPxo.com is a dynamic digital media startup and India’s fastest growing fashion, beauty and lifestyle website for women. Since launch in March 2014 we've become the go-to lifestyle resource for young women (18-34) across India. We’re focused on reaching a highly targeted audience - the millions of young urban women in India who are growing in confidence, in independence and in spending power. We monetise by working across formats (display ads, native ads, social posts, events) with brands who want to reach this important and influential consumer base. The number of women online in India will grow from 60 million today to 300 million by 2020. They are looking for engaging, practical content to consume. We provide that content in an accessible manner, and reach them where they live their lives: on social media and on mobile.