Markets
About
Bulbtiger is India's first & the only vertical player in online retailing of lighting products. Bulbtiger operates in a very niche and fragmented market with no established organized retailer. This is a niche in which the consumer seeks a very wide variety of choice, way more than a physical retailer can possibly offer and hence ideal for online ecommerce. But it is not an easy niche to build a supply chain for and that is the primary challenge that Bulbtiger is trying to solve.